I got chatting to two gentlemen from auqaMobile who had come by the Symbian stand to watch our demos. They have a clever product called Clic2c which can embed URLs into images by adding a bit of noise. Then there is an app which runs on your phone (they demo’d this on a Nokia N73 so they obviously have an S60 app) which uses the phone’s camera to snap these images, extract the URL and open it in the browser. I was impressed how quickly this worked on their N73.


This is similar to 2D barcodes and their numerous variations but seems to be more elegant since the data can be directly embedded into photos and other images.


3 Responses to Clic2c

  1. Swampthing says:

    So how does this compare to the Neoreader? What about Mobot?

    If Neomedia lets consumers/web users click on logos, trademarks, keywords, 1D and 2D barcodes, why would a brand waste more time trying to embed a code in the picture? It is all about the brand and what is the most reconizable object on the page.

    I have never heard of this program. The concept is old.

  2. Nanook says:

    I believe this is clearly a great leap forwards compared to any 2D barcode reader (eg: Neoreader) or Remote Image Recognition (eg: Mobot).
    My questions are quite different: why would a brand insert a 2D barcode in its advertising materials when their own logo can become interactive just by embedding an invisible code? Why would a user want to waste his money sending an MMS with a picture so a remote server can process it and the answer can be an error when all this process can be done locally, in real time and at zero cost?
    Maybe we haven’t still heard of this program because the concept is so new!!!

  3. Mathews says:

    I was surfing the website, it seems that they are working with newspapers to create interactive papers. It´s a very interesting proposal, every paper or printed image connected to the Web. If you see the videos they decrypt on device, it a very new concept avoiding barren connections (like when you take a bad quality photo, connects to the Internet and receives a no response answer.
    Valiant approach.

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